Original research

The Global Startup Distribution Benchmark

First-party data on what it actually takes to list a startup across the world's directories — measured over our live catalog of 727 directories and our own operational runs. No survey, no estimates: these are counts over real rows. We report what the data honestly supports and withhold what it doesn't.

727
Directories measured
16
Languages covered
21
Markets / regions
49.7%
Free to list on
17.5%
Fully automatable end-to-end
29.7%
Require human editorial review

1 · The economics of getting listed

Most of the directory world is free to list on — but a real slice charges, and a meaningful share we haven't yet price-verified. Across 727 directories:

Free
49.7% · 361
Freemium
20.4% · 148
Paid
9.6% · 70
Not yet price-verified
20.4% · 148

2 · How much can actually be automated

The honest counter to "just automate 1,000 submissions": only 17.5% of directories can be submitted end-to-end by an agent. The rest need your account, a human editor's judgement, or a captcha/community step a bot shouldn't touch. Each directory's classification is on the automation policy page.

Browser-automatable (end-to-end)
17.5% · 127
Assisted, with your consent
22.4% · 163
Editorial review (human decides)
29.7% · 216
Human-guided (captcha / community)
26.7% · 194
Automation prohibited
0% · 0

3 · Friction & authority transparency

29.7%
require human editorial review before a listing goes live (216 directories).
19.8%
present a CAPTCHA or anti-bot wall on submission (144 directories) — we never bypass these.
79%
of directories with a known link policy pass a dofollow link (79 of 100 measured).
13.8%
have verified domain-authority data so far — the rest are being enriched, which is why we grade them conservatively.

4 · Operational snapshot · early, small sample

This is our own dogfood data, and the sample is small: 8 product across 1,000 submissions. That is not enough to responsibly publish acceptance rates, time-to-approval, or indexation rates — so we withhold them until the sample is representative (10+ products). What we can show honestly is the funnel:

1,000
Submissions run
20
Submitted (proof captured)
0
Directory-confirmed live
396
Routed to a human

Note the honest zero: 20 submissions have captured proof, but none are yet directory-confirmed live — editorial and indexing lag is real, and we won't call a listing "live" until we've re-checked the destination and found the product actually there. Rate metrics stay withheld until the sample grows.

Methodology & limitations

  • Source. Every number is a live aggregate query over our owndirectories,submissions andagent_runs tables, recomputed on every page load. There is no separate spreadsheet to drift.
  • Structural metrics (pricing, automation class, editorial/captcha prevalence, coverage) are over all 727 active directories — a large, stable sample.
  • Operational metrics come from real submission runs and are honestly small right now. We deliberately withhold rates below 10 products rather than publish a number a single product could swing.
  • Privacy. Only aggregate counts are shown — never per-customer or per-product detail.
  • Known gap. Verified domain-authority data currently exists for 13.8% of directories; authority-weighted metrics will sharpen as enrichment continues.

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